A skill gap is the difference between what a role asks for and what you can already evidence. This free analyser is built for UK marketing roles. It suggests missing skills and a way to close them. No login is required.
Treat the list as a set of questions, not a verdict. Some “missing” skills may be things you have done under another name. Others may be real gaps. For each one, decide whether you need to learn it, prove it, or ignore it because the rest of the role still fits.
Proof matters more than a course title. A short project, a before-and-after number you can explain, or a piece of work a colleague will confirm is stronger than a long list of tools. Be honest about level. Knowing what a platform is does not mean you have run it.
If you already have an advert, a free review will show which requirements your CV already supports and which ones it does not.
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